Why are look-books important?
Why are these look-books so important? Well, that’s because it helps women understand latest trends and motivate them to try it out. Moreover, these books are especially important to encourage #PlusSizeWomen to understand that their bodies are equally ‘beautiful’. Distributed to press, consumers and buyers the look-books are a quintessential way to create a lasting impression and reach maximum buyers. Through these books the #PlusSizeWomen get an idea of the ways to style and buy dresses that suit and highlight their body type. #CurvyWomen generally lack the required motivation and hide their bodies by wearing ill fitted clothes. To change this and to educate women that beauty is not defined by size, these look-books are in a way ‘inspiring’.
Motivates women to try different trends
With changing fashion rules, several lines of clothing have been introduced dedicated to #PlusSizeWomen. These brands create clothes which are suitable for women above size 10, and help them highlight their curves in the correct proportion. It is important for these fashion brands to reach out to maximum women and gain potential buyers, and what better way to do this than lookbooks. Sometimes it is a book of styled looks, or a simplistic catalog. Some of these books not only feature photos of styled women but also give information about the different silhouettes, fabrics and cuts that suit different body types.
Being plus sized is actually an advantage; it is the first sign of being ‘healthy’. That’s the reason for which many models in the #FashionIndustry are changing from being normal size to #PlusSize. Through these catalogs and lookbooks, women outside the #FashionIndustry will know a lot more about trends, and will be able to gain knowledge about the possibilities of styling. Every woman cannot afford to hire a personal stylist, but every woman can definitely learn more about fashion through the lookbooks.